Internacionalización de los servicios: el caso de los KIS (Knowledge Intensive Services). ¿Son aplicables los modelos tradicionales?
Palabras clave:
Servicios, servicios intensivos en conocimiento, internacionalizaciónResumen
La literatura sobre la internacionalización de las empresas, tradicionalmente, se ha aplicado a los bienes puesto que han sido más susceptibles a las transacciones internacionales. Esto se ha debido a que los servicios han tenido unas características muy distintas a la de los bienes que les han impedido, en algunos casos, adoptar ciertas formas de internacionalización. Sin embargo, en las últimas décadas se ha producido algunos cambios en la naturaleza de los servicios que, junto con la aparición de las nuevas tecnologías de la información y de distintas fórmulas de entrada a otros países, entre otros, le han facilitado su expansión en el exterior. En este contexto, el objetivo del trabajo es analizar en qué medida se adaptan algunas de las teorías tradicionales sobre internacionalización a los servicios y cuáles serían los cambios que se habrían de plantear para justificar la adaptabilidad de dichas teorías a los servicios y, especialmente, a los servicios intensivos en conocimiento.
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