The bank's effect on digital capability and knowledge acquisition within the performance and digital native's perception of mobile marketing
DOI:
https://doi.org/10.17561/ree.n2.2022.6737Palabras clave:
digital capability, knowledge acquisition, financial performance, digital natives P.M.B., innovation performanceResumen
The aim of this study is to analyze the effects of digital skills and knowledge acquisition on
the performance and digital natives perceptions of mobile banking as a result of the increase
in the use of mobile banking applications with the spread of the internet. A survey was
conducted with 337 white-collar specialists working in the general directorates of banks. The
SmartPLS 3.3.3 program was used, and the obtained data were analyzed. Digital capability
and knowledge acquisition have positive effects on both the performances and digital natives
perceptions of mobile banking. It is supported by hypotheses that banks should give importance
to digitalization and information. The research covers a specific sector within a certain field,
since the data were obtained from the expert-level personnel working in the general directorates
of banks in Istanbul. The results could also be applied to analyze the effective performance of
other companies that provide services through mobile applications.
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