Twitter and the new forms of popular culture
The social network and the importance of its footprint in the maelstrom of the age of mass media
Keywords:
twitter, orality, pop-culture, text-visual cultureAbstract
Popular culture has been moving towards a role closely linked to the tradition of the written language through the rise of social media. This article turns to interdisciplinary analyses with a particular focus on language and literary areas, with which the aim is to address Twitter as a discursive and plural space. Therefore, the current text is focused on Twitter as an ongoing conversation with an oral-written hybrid component. This circumstance influences the type of literary and creative productions, as well as the impact of the 21st century pop-culture that inhabits its servers. Through an approach to memes, as the epitome of our current text-visual cultural, and their footprint on Twitter, this article approaches pop-culture and proposes a vindication from the Humanities of the online public communication space. In doing so, the article proposes the need to address this space not only from the synchronous approach that brings digitality and digital studies, but from the perspective of a greater scholarly tradition
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