Turismo experiencial: el potencial de Cuenca (España) como ciudad creativa de la gastronomía

Autores/as

DOI:

https://doi.org/10.17561/ree.n2.2024.8775

Palabras clave:

capital española de la gastronomía, ciudad creativa, gastronomía, experiencialidad turística, turismo gastronómico

Resumen

Recientemente, los estudios acerca del turismo gastronómico como generador de experiencias se encuentran en auge. Asimismo, el potencial de las industrias creativas y – e.j., Ciudades Creativas, – como recursos turísticos está ganando impulso. Por ello, este trabajo aborda conjuntamente la experiencialidad de la gastronomía y los impactos de las denominaciones de Ciudad Creativa de la Gastronomía de la UNESCO, y analiza el caso de la ciudad de Cuenca como potencial destino gastronómico a través de un enfoque teórico y descriptivo. Tras ello se establecen paralelismos que permiten elaborar un discurso analítico de la situación actual de la ciudad y sus posibilidades para un rápido desarrollo como ciudad referente en el ámbito gastronómico. Asimismo, fruto de los análisis previos se sugieren los próximos pasos a seguir para consolidar la urbe como polo culinario: mejorar la capacidad de alojamiento, reforzar el patrimonio gastronómico y mejorar las medidas de gobernanza para involucrar a la comunidad, entre otros.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Arcos-Pumarola, J., Salvador-Almela, M. and Osácar-Marzal, E. (Eds.) (2024). Las industrias creativas como herramienta para ampliar la mirada turística en los destinos. Ediciones Trea.

Badu-Baiden, F., Kim, S., Xiao, H. and Kim, J. (2022). Understanding tourists’ memorable local food experiences and their consequences: the moderating role of food destination, neophobia and previous tasting experience. International Journal of Contemporary Hospitality Management, 34(4), 1515–1542. https://doi.org/10.1108/IJCHM-06-2021-0709

Bjork, P. and Kauppinen-Raisanen, H. (2016). Exploring the multi-dimensionality of travellers’ culinary-gastronomic experiences. Current Issues in Tourism, 19(12), 1260–1280. https://doi.org/10.1080/13683500.2013.868412

Bütün S.; Önçel S. (2019). Comparative content analysis of the websites of gastronomy cities rewarded by unesco creative cities network. Geojournal of Tourism and Geosites, 26(3), -831, 848. https://doi.org/10.30892/GTG.26313-401

Cambridge Dictionary (n.d.). Cambridge Dictionary: Gastronomy. Retrieved from: https://dictionary.cambridge.org/dictionary/english/gastronomy (15/03/2024)

Capital Española de la Gastronomía. (2023). Capital Española de la Gastronomía. Retrieved from: https://capitalespanoladelagastronomia.es/

Cartay, R., Poveda, E. and Buzetta, M.F. (2021). Reactivation strategies for depressed economies based on the development of regional cuisines in Portoviejo (Manabi, Ecuador), 2016-2020. Agroalimentaria, 27(52), 37–53. https://doi.org/10.53766/Agroalim/2021.27.52.03

Cifci, I., Atsiz, O. and Gupta, V. (2021). The street food experiences of the local-guided tour in the meal-sharing economy: the case of Bangkok. British Food Journal, 123(12), 4030–4048. https://doi.org/10.1108/BFJ-01-2021-0069

Cordova-Buiza, F., Gabriel-Campos, E., Castaño-Prieto L. and García-García L. (2021). The gastronomic experience: motivation and satisfaction of the gastronomic tourist-the case of puno city (Peru). Sustainability, 13(16), 9170. https://doi.org/10.3390/su13169170

Di-Clemente, E., Hernández-Mogollón, J.M. and Campón-Cerro, A.M. (2020). Tourists’ involvement and memorable food-based experiences as new determinants of behavioural intentions towards typical products. Current Issues in Tourism, 23(18), 2319–2332, https://doi.org/10.1080/13683500.2019.1631265

Forleo, M.B. and Benedetto, G. (2020). Creative Cities of Gastronomy: Towards relationship between city and countryside. International Journal of Gastronomy and Food Science, 22, 100247. https://doi.org/10.1016/j.ijgfs.2020.100247

Gálvez, J.C.P., Gallo, L.S.P., Medina-Viruel, M.J. and López-Guzmán, T. (2021). Segmentation of Tourists that Visit the City of Popayan (Colombia) according to Their Interest in Its Gastronomy. Journal of Culinary Science and Technology, 19(2), 149–170. https://doi.org/10.1080/15428052.2020.1738298

Guitart-Casalderrey, N. and Casanovas-Ibáñez, O. (2024). La gobernanza turística aplicada a las industrias creativas. En J. Arcos-Pumarola, M. Salvador-Almela & E. Osácar-Marzal (Eds.) Las industrias creativas como herramienta para ampliar la mirada turística en los destinos (1ª ed., pp. 51–61). Ediciones Trea.

Hernández-Mogollón, J.M., Di-Clemente, E. & Campón-Cerro, A.M. (2020). Culinary travel experiences, quality of life and loyalty. Spanish Journal of Marketing - ESIC, 24(3), 425–446. https://doi.org/10.1108/SJME-11-2019-0094

Hsu, F.C., Agyeiwaah, E. & Scott, N. (2022). Understanding tourists? perceived food consumption values: Do different cultures share similar food values? International Journal of Gastronomy and Food Science, 28, 100533. https://doi.org/10.1016/j.ijgfs.2022.100533

Jamal, T. B. & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204.

Jiang, F., Huang, R., Chen, Q. & Zhang, J.H. (2023). Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China. Foods, 12(14), 2690. https://doi.org/10.3390/foods12142690

Junta de Comunidades de Castilla-La Mancha (2023). Portal de Transparencia de Castilla-La Mancha. Retrieved from: https://transparencia.castillalamancha.es/ (17/03/2024)

Khoo, S.L. & Badarulzaman, N. (2014). Factors Determining George Town as a City of Gastronomy. Tourism Planning & Development, 11(4), 371–386. https://doi.org/10.1080/21568316.2013.874365

Kim, B., Lee, D.C.H., Chua, B.L. & Han, H.S. (2022). Country image of gastronomy and branding Hawker Culture: Local consumers’ perception. Tourism Management Perspectives, 44, 101036. https://doi.org/10.1016/j.tmp.2022.101036

Kim, J.H., Ritchie, J.R.B. & McCormick, B. (2012). Development of a Scale to Measure Memorable Tourism Experiences. Journal of Travel Research, 51(1), 12–25. https://doi.org/10.1177/0047287510385467

Kinkaid, E. & Platts, E. (2024). Consuming the creative city: gastrodevelopment in a UNESCO creative city of gastronomy. Urban Geography. https://doi.org/10.1080/02723638.2023.2296763

Kirillova, K., Lehto, X. & Cai, L. (2017). What triggers transformative tourism experiences? Tourism Recreation Research, 42(4), 498–511. https://doi.org/10.1080/02508281.2017.1342349

Kuhn, V.R., dos Anjos, S.J.G., & Krause, R.W. (2024). Innovation and creativity in gastronomic tourism: A bibliometric analysis. International Journal of Gastronomy And Food Science, 35, 100813. https://doi.org/10.1016/j.ijgfs.2023.100813

Larousse (n.d.). Dictionnaire Larousse: Gastronomie. Retrieved from: https://www.larousse.fr/dictionnaires/francais/gastronomie/36240 (15/03/2024)

Liu, X., Mehraliyev, F., Liu, C. & Schuckert, M. (2020). The roles of social media in tourists’ choices of travel components. Tourist Studies, 20(1), 27–48. https://doi.org/10.1177/1468797619873107

Marginson, S. (2022). What drives global science? The four competing narratives. Studies in Higher Education, 47(8), 1566–1584. https://doi.org/10.1080/03075079.2021.1942822

Ministry of Agriculture, Fisheries and Food (2024). Denominaciones de Origen e Indicaciones Geográficas Protegidas. Retrieved from: https://www.mapa.gob.es/es/alimentacion/temas/calidad-diferenciada/dop-igp/Default.aspx (17/03/2024)

National Statistics Institute (2024a). Servicios. Hostelería y turismo. Retrieved from: https://www.ine.es/jaxiT3/Tabla.htm?t=2078&L=0 (17/03/2024)

National Statistics Institute (2024b). Cifras oficiales de población de los municipios españoles: Revisión del Padrón Municipal. Retrieved from: https://ine.es/jaxiT3/Datos.htm?t=2869

Oxford English Dictionary (n.d.). Oxford English Dictionary: Gastronomy. Retrieved from: https://www.oed.com/search/dictionary/?scope=Entries&q=gastronomy (15/03/2024)

Özdemir, B. & Seyitoglu, F. (2017). A conceptual study of gastronomical quests of tourists: Authenticity or safety and comfort? Tourism Management Perspectives, 23, 1–7. https://doi.org/10.1016/j.tmp.2017.03.010

Park, E., Muangasame, K. & Kim, S. (2023). ‘We and our stories’: constructing food experiences in a UNESCO gastronomy city. Tourism Geographies, 25(2-3), 572–593. https://doi.org/10.1080/14616688.2021.1943701

Pearson, D. & Pearson, T. (2017). Branding Food Culture: UNESCO Creative Cities of Gastronomy. Journal of Food Products Marketing, 23(3), 342–355. https://doi.org/10.1080/10454446.2014.1000441

Real Academia Española (n.d.). Diccionario de la lengua española: Gastronomía. Retrieved from: https://dle.rae.es/gastronom%C3%ADa (15/03/2024)

Rosi, M. (2014). Branding or sharing? The dialectics of labeling and cooperation in the UNESCO Creative Cities Network. City, Culture and Society, 5(2), 107–110. https://doi.org/10.1016/j.ccs.2014.05.002

Sánchez-Cubo, F., Millán-Vázquez-de-la-Torre, G. & Sánchez-Ollero, J.L. (2023). Showcasing Spanish gastronomy through Iberian ham tourist routes. International Journal of Gastronomy and Food Science, 34, 100820. https://doi.org/10.1016/j.ijgfs.2023.100820

Sangkaew, N., Nanthaamornphong, A. & Phucharoen, C. (2023). Understanding Tourists’ Perception Toward Local Gourmet Consumption in the Creative City of Gastronomy: Factors Influencing Consumer Satisfaction and Behavioral Intentions. Journal of Quality Assurance in Hospitality & Tourism. https://doi.org/10.1080/1528008X.2023.2247159

Soonsan, N., Phakdee-auksorn, P. & Suksirisopon, P. (2023). Determining food attributes for measuring and evaluating a gastronomic destination’s appeal to visitors. Journal of Hospitality and Tourism Insights, 6(5), 1755–1775. https://doi.org/10.1108/JHTI-02-2022-0048

Sthapit, E. (2019). Memories of gastronomic experiences, savoured positive emotions and savouring processes. Scandinavian Journal of Hospitality and Tourism, 19(2), 115–139. https://doi.org/10.1080/15022250.2017.1402702

Stone, M.J., Migacz, S. & Sthapit, E. (2022). Connections Between Culinary Tourism Experiences and Memory. Journal of Hospitality & Tourism Research, 46(4), 797–807. https://doi.org/10.1177/1096348021994171

UNESCO (1996). Historic Walled Town of Cuenca. Dossier 781. Retrieved from: https://whc.unesco.org/en/list/781/documents/ (15/03/2024)

UNESCO (n.d.). Creative Cities Network. Retrieved from: https://es.unesco.org/creative-cities/content/acerca-de (15/03/2024)

UNWTO (n.d.). UN World Tourism Organization. Gastronomy and Wine Tourism. Retrieved from: https://www.unwto.org/es/gastronomia-turismo-enologico (15/03/2024)

Voces de Cuenca (2022). Preguntas y respuestas: cómo se guisa la Capitalidad Española de la Gastronomía. Voces de Cuenca. Retrieved from: https://www.vocesdecuenca.com/cuenca/preguntas-y-respuestas-como-se-guisa-la-capitalidad-espanola-de-la-gastronomia/ (17/03/2024)

Wan, Y.K.P. & Choi, S.H. (2022). Food Tourists and Food Image in a Creative City of Gastronomy in Macao, China. Journal of China Tourism Research, 18(2), 376–396. https://doi.org/10.1080/19388160.2020.1852992

Williams, H.A., Yuan, J. & Williams, R.L. Jr. (2019). Attributes of Memorable Gastro-Tourists’ Experiences. Journal of Hospitality & Tourism Research, 43(3), 327–348. https://doi.org/10.1177/1096348018804621

Yilmaz, G., Kiliçarslan, D. & Caber, M. (2020). How does a destination’s food image serve the common targets of the UNESCO creative cities network? International Journal of Tourism Cities, 6(4), 785–812. https://doi.org/10.1108/IJTC-07-2019-0115

Yu, C.E. & Sun, R.S. (2019). The role of Instagram in the UNESCO’s creative city of gastronomy: A case study of Macau. Tourism Management, 75, 257–268. https://doi.org/10.1016/j.tourman.2019.05.011

Zhu, H. & Yasami M. (2021). Developing gastronomic resources: Practices of UNESCO creative cities of gastronomy. Geojournal of Tourism and Geosites, 39, 1406–1414. https://doi.org/10.30892/gtg.394spl11-784

Publicado

2024-07-30

Número

Sección

SECCIÓN ESPECIAL

Cómo citar

Sánchez-Cubo, F., Lillo-Pradillo, A., & Mondéjar-Jiménez, J. A. (2024). Turismo experiencial: el potencial de Cuenca (España) como ciudad creativa de la gastronomía. Revista De Estudios Empresariales. Segunda Época, 2, 41-56. https://doi.org/10.17561/ree.n2.2024.8775