Ambidextrous motivation and emotional intelligence as cornerstones of creativity and innovation in highly innovative Spanish companies: encouraging employees to create and innovate
DOI:
https://doi.org/10.17561/ree.n2.2025.9240Palabras clave:
ambidextrous motivation, creativity, emotional intelligence, highly innovative Spanish companies, intrinsic and extrinsic motivation, product innovation performanceResumen
This study examines the effects of ambidextrous motivation on employee performance in terms of creativity and product innovation. Lack of motivation is currently one of the main work problems that hinders the development of new ideas and innovation and is also the key cause of absenteeism and employee turnover. Therefore, through an ambidextrous management approach based on structural equation analysis, we aim to elucidate the impact of good ambidextrous motivation management on creativity and innovation. Data obtained from the CEOs of 245 highly innovative Spanish companies in 14 industries is used and is analysed using structural equation models. The relationships between CEOs’ perceptions of their employees’ intrinsic motivation and creativity and product innovation performance in highly innovative Spanish companies are robust. Furthermore, the positive relationships between motivation, creativity, and product innovation are stronger in highly innovative Spanish companies where CEOs perceive they have employees with high emotional intelligence. The efforts and investments made in employee motivation support the development of new ideas and product innovation success. The emotional management of employees can help enhance innovation.
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