Looking for William

Bardolatrous Tourism


  • Jennifer Ruiz-Morgan Universidad de Murcia




literary tourism, Shakespeare, Cultural Materialism, cultural studies, Lacan, Baudrillard


Literary tourism has recently emerged as a lively field of research, especially in nineteenth-century studies. As a cultural phenomenon it has proved to be particularly popular in the British Isles, where its origins can be traced back to the eighteenth century. This essay analyses literary tourism in relation to one of England’s most renowned authors: Shakespeare. Garrick’s 1769 Jubilee is explored to explain how this well-orchestrated commemorative event paved the way for the earliest pilgrimages to Stratford-upon-Avon. Secondly, the Shakespeare family homes, especially the Birthplace, are analysed as historical national icons that have elicited ideas of Englishness. Finally, there is a discussion on authenticity in relation to the Birthplace and The Globe. Using theoretical terminology coined by Lacan and Baudrillard, the essay seeks to demonstrate the inability to fully experience authenticity, as it is impossible to access a reality—Shakespeare’s past—that has ceased to exist.


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Author Biography

Jennifer Ruiz-Morgan, Universidad de Murcia

Jennifer Ruiz-Morgan is teaching assistant at the University of Extremadura and a member of the research project “The reception of Shakespeare’s works in Spanish and European cultures” (https://www.um.es/shakespeare/proyecto.php). She holds a BA in English Studies, an MA in European Comparative Literature and a PhD from the University of Murcia. Her research centres on the reception of Shakespeare in Spain.



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How to Cite

Ruiz-Morgan, J. (2022). Looking for William: Bardolatrous Tourism. The Grove - Working Papers on English Studies, 29, 101–115. https://doi.org/10.17561/grove.v29.6696