Ciberactivism, collective action, and bike mobility. A virtual ethnography at Quito

Abstract

At this research the main objective was to understand the collective action process that one biker group in Quito generates within one media social network. The methodological proposition be based on a combined approximation: quantitave and qualitative. We analyze the published events at Cleta Endiablada Fan page over April 2016, such as digitals practices that displays textual, photographic and audiovisual contents. We maintain that collective action is an interaction and communication way. The biker group fan page turns into a digital space where the urban bikers convey to the social system the actions about their unconformity, disagreements and political disputes. We identify a use of the fan page like an interaction interposed by political activism, social identification and speech that characterise the biker group. This text highlights the use of Facebook on the part of the biker group also as well as a virtual tool to arrange and spread the pervasive speech of the organization: the weed consumption legalization.