Aprender a través de la risa: el papel de los memes en las asignaturas de Economía Aplicada

Authors

DOI:

https://doi.org/10.17561/ree.n2.2026.10203

Keywords:

memes, economía aplicada, evaluación, percepción, educación superior

Abstract

La transmisión de conocimientos a través de imágenes ha cobrado importancia en los últimos años con el auge de las redes sociales. Recientemente, las imágenes y los memes han comenzado a incorporarse a la enseñanza, lo que permite reforzar las clases tradicionales mediante actividades modernas y divertidas. Este artículo aporta datos sobre este novedoso método educativo, describiendo una actividad de evaluación que utiliza memes en asignaturas de Economía Aplicada, concretamente en Entorno Económico Internacional y Economía Española, en diferentes programas de grado de la Universidad Complutense de Madrid. La actividad se analizó mediante dos cuestionarios que completaron los estudiantes, reflejando sus percepciones tanto antes como después de su implementación. A partir de sus respuestas, los memes producidos y las calificaciones obtenidas, se han extraído diversas conclusiones. Los resultados muestran que la actividad fue innovadora y despertó el interés de los estudiantes por la asignatura. Supuso una forma accesible y entretenida de aprender, lo que generó satisfacción entre los estudiantes. Además, su compromiso y esfuerzo se reflejaron en la calidad de los memes producidos.

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Author Biographies

  • Claudia García-García, Universidad Complutense de Madrid, Madrid, España

    Assistant Professor at the Complutense University of Madrid, Department of Applied Economics, Structure and History. She obtained her PhD in 2020 with an International Mention in Advanced Quantitative Techniques in the Economic and Business Field from the University of Granada. Prior to this, she completed her Degree in Economics (2015) and a Master’s in Quantitative Techniques in Business Management (2016). In January 2021, she obtained the three accreditations of the PEP Programme from ANECA: Profesora Contratada Doctora (PCD), Profesora Ayudante Doctora (PAD), and Profesora de Universidad Privada (PUP). She has been a visiting scholar at the University of Piraeus (Greece) and the National University of Costa Rica, the latter funded by the CatChain Project under Marie Skłodowska-Curie Actions. Additionally, she has actively participated in various research initiatives, including R&D&I projects funded through the Andalusia ERDF Operational Programme, and teaching projects, such as the UCM innovation projects (INNOVA-Docencia). Her primary research interests span several areas of Economics, from econometric techniques to environmental sustainability. She has authored 15 peer-reviewed scientific publications, including 4 high-impact (Q1) papers. Of these, two focus on methodological issues related to multicollinearity, while the other two address topics in sustainability. The two related to green efficiency and eco-innovation (sustainability issues) are the following

  • Sara Fernández, Universidad Complutense de Madrid, Madrid, España

    Associate professor at the Complutense University of Madrid in the Department of Applied Economics, Structure and History, and PhD in Economics and Business since 2018 by the University of Castilla La Mancha. She has a Master's Degree in International Economics and Labour Relations from the University of Castilla La Mancha (2014). Her main lines of research cover different areas of innovation economics such as open innovation and eco-innovation. She has authored several articles and book chapters. His curriculum includes a wide variety of publications, highlighting works in scientific journals such as: Journal of the Knowledge Economy (2024), Structural Change and Economics Dynamics (2024), Energy Policy (2023), Journal of Cleaner Production (2022), Technological Forecasting and Social Change (2021), Regional Studies (2018), among others.She has also participated in several research projects of the National R&D Plan and the Ramón Areces Foundation. In addition, she has been a visiting scholar at the Universidade do Minho (Portugal) and at the National University of Costa Rica within the CatChain project - Marie Skłodowska-Curie Actions

  • Celia Torrecillas, Universidad Complutense de Madrid, Madrid, España

    Celia Torrecillas is Associate Professor of Economics at the Universidad Complutense de Madrid. She has a Ph.D. in Social and Legal Sciences in the field of International Economics, from Universidad de Jaén (2014), and Master degree in Innovation Economics and Management, Universidad Complutense de Madrid (2011). Her research interests include Multinational Enterprises from developing countries, Innovation and Eco-innovation, and the olive oil sector. With 10 years of postdoc, she has 21 publications in journals and books, including:  Journal of the Knowledge Economy, Structural Change and Economics Dynamics, Energy Policy, Technological Forecasting and Social Change, Journal of Cleaner Production, the Journal of Technology Transfer, Science in Public Policy, and Technological Economic Development of Economy. She has participated in research projects funded by Spanish public administrations.  She has been a visiting scholar at the Trinity College in Dublin (Ireland), Lineaus University in Kalmar (Sweeden) and University of Regensburg (Germany).

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Published

2026-06-22

Issue

Número 2/2026, Época 2

Section

TRIBUNE

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Copyright (c) 2026 Claudia García-García, Sara Fernández, Celia Torrecillas Bautista

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How to Cite

García-García, C., Fernández, S., & Torrecillas Bautista, C. (2026). Aprender a través de la risa: el papel de los memes en las asignaturas de Economía Aplicada. Revista De Estudios Empresariales. Second Era, e10203. https://doi.org/10.17561/ree.n2.2026.10203