Políticas económicas para superar la crisis turística de la COVID-19

Autores/as

DOI:

https://doi.org/10.17561/ree.n1.2022.6534

Palabras clave:

COVID-19, crisis, turismo, política económica

Resumen

La gravedad y persistencia de la crisis turística asociada a la COVID-19 ha impulsado a los gobiernos a prestar especial atención al turismo en el diseño de la política económica. En este sentido, el propósito básico de este artículo es identificar las características de los programas implementados para la reactivación del turismo y, más concretamente, sus objetivos, sus instrumentos y sus principales destinatarios. El marco metodológico utilizado es el que proporciona el análisis económico convencional, lo cual se justifica, entre otras razones, por el énfasis que las autoridades públicas han puesto en la recuperación de la actividad económica relacionada con el turismo. Pues bien, el análisis de las medidas implementadas confirma el protagonismo de los instrumentos fiscales y financieros destinados a apoyar a las empresas y, particularmente, a las PYMES. También son destacables las acciones dirigidas a mantener el empleo y la renta de los trabajadores. En cualquier caso, si bien este tipo de actuaciones puede contribuir a amortiguar el impacto de la crisis, también existe el riesgo de que una parte de las ayudas la reciban empresas que están condenadas a abandonar el mercado con lo que se comprometería la rentabilidad social de los recursos públicos. Tras la pandemia, parece que el protagonismo habría de trasladarse a otras políticas como las de promoción, donde la coordinación entre los distintos niveles de las administraciones públicas, la colaboración público-privada y el concurso de los medios de comunicación son herramientas fundamentales para recuperar la confianza de los turistas.

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Publicado

2022-01-31

Cómo citar

Benítez-Aurioles, B. (2022). Políticas económicas para superar la crisis turística de la COVID-19. Revista De Estudios Empresariales. Segunda Época, (1), 45–67. https://doi.org/10.17561/ree.n1.2022.6534

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NÚMERO ESPECIAL 01/2022. Covid, Estado y Mercado... (II)