La perspectiva de los proveedores sobre experiencias turísticas memorables y destinos rurales sostenibles. Un estudio exploratorio
DOI:
https://doi.org/10.17561/ree.n2.2024.8787Palabras clave:
experiencias turísticas memorables, proveedores del servicio, turismo rural, desarrollo turístico sostenibleResumen
Desde una perspectiva expansiva y de gestión, este artículo llena un vacío de conocimiento significativo y oportuno al analizar las perspectivas de los proveedores de servicios sobre la formación de experiencias turísticas memorables (MTEs) en entornos rurales y la preservación del desarrollo sostenible de los destinos. Se centra en el desarrollo sostenible de los destinos turísticos a la vez que estimula nuevas investigaciones a medida que se expande el turismo rural en los Pirineos aragoneses (Huesca, España). Las opiniones de los proveedores turísticos sobre el papel de las MTEs como resultado final de sus actividades y la importancia del desarrollo sostenible son esenciales para afrontar los nuevos retos de una industria caracterizada por turistas expertos y exigentes. Una descripción estructurada de la situación actual de la investigación a partir de la literatura revisada identifica las preguntas a incluir en una entrevista dirigida a proveedores de servicios seleccionados entre el contexto del turismo rural del Valle del Aragón, instituciones públicas y asociaciones turísticas. El análisis de los datos cualitativos aporta fortalezas y debilidades del entorno de turismo rural. Los proveedores de turismo rural entrevistados muestran sensibilidad hacia las cuestiones de sostenibilidad. Sin embargo, falta conocimiento sobre la implementación de acciones institucionales, individuales y conjuntas, sobre la sostenibilidad sociocultural y sobre cómo aprovechar las tecnologías. La planificación turística y la implementación de prácticas responsables y económicamente rentables surgen como esenciales. Los organismos públicos y la iniciativa privada deben destinar más recursos a una formación, información y sensibilización eficaces. Es necesario afrontar el desarrollo del turismo rural sostenible a través de la cooperación entre todos los implicados en la cadena de valor.
Descargas
Referencias
Adams, W. (2015). Handbook of Practical Program Evaluation. In Adams, W. Conducting Semi-Structured Interviews. 4th. Edition. Eds. J. Wholey, J. Hagry, and K. Newcomer. Publisher Jossey-Bass.
Anía-Melón, M.P., Fandos-Herrera, C., and Gurrea-Sarasa, R. (2021). Analysis of antecedents and consequences of memorable tourist experiences (MTEs): A Spanish case study. Journal of Vacation Marketing, 27(5), 1–15. https://doi.org/10.1177/1356766720987879
Baumeister, R.F., Bratslavsky, E., Finkenauer, C., and Vohs, K.D. (2001). Bad is stronger than good. Review of general psychology, 5(4), 323–370.
Blackshaw, T. (2003). Leisure life: Myth, modernity and masculinity. Routledge.
Cajiao, D., Larson, L., Leung, Y. F., and Reas, J. (2023). Making memories that matter: how do different recollections of an Antarctic tourism experience impact future conservation behavior? Journal of Sustainable Tourism, 1–22. https://doi.org/10.1080/09669582.2023.2272224
Campón-Cerro, A.M., Di-Clemente, E., and Hernández-Mogollón, J.M. (2023). Universidad de Extremadura (España). Editores invitados. Número especial: Marketing experiencial en turismo. Nuevos retos y tendencias. Revista de Estudios Empresariales, Segunda época, 2(2024). https://revistaselectronicas.ujaen.es/index.php/REE/announcement/view/140
Casaló, L.V., Flavián, C., and Guinalíu, M. (2008). The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services. International Journal of Bank Marketing, 26(6), 399–417. https://doi.org/10.1108/02652320810902433
Chandralal, L., Rindfleish, J., and Valenzuela, F. (2015). An application of travel blog narratives to explore memorable tourism experiences. Asia Pacific Journal of Tourism Research, 20(6), 680–693. https://doi.org/10.1080/10941665.2014.925944
Chandralal, L. and Valenzuela, F.R. (2015). Memorable tourism experiences; scale development. Contemporary Management Research, 11(3), 291–310. https://doi.org/10.7903/cmr.13822
Chen, J., Huang, Y., Wu, E.Q., Ip, R., and Wang, K. (2023). How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness? Journal of Hospitality and Tourism Management, 54, 166–177. https://doi.org/10.1016/j.jhtm.2022.12.006
Cohen, E. (1979). Rethinking the sociology of tourism. Annals of Tourism Research, 6(1), 18–35.
Connolly, J. and Prothero, A. (2008). Green consumption: Life-politics, risk and contradictions. Journal of Consumer Culture, 8(1), 117–145. https://doi.org/10.1177/1469540507086422
Conti, E. and Heldt-Cassel, S. (2020). Liminality in nature-based tourism experiences as mediated through social media. Tourism Geographies, 22(2), 413–432. https://doi.org/10.1080/14616688.2019.1648544
Coudounaris, D.N. and Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology & Marketing, 34(12), 1084–1093. https://doi.org/10.1002/mar.21048
De Freitas, M., de Sevilha, M., and de Almeida, A.S.A. (2018). Tourism experiences: Core processes of memorable trips. Journal of Hospitality and Tourism Management, 37, 11–22.
Di-Clemente, E., Hernández-Mogollón, J.M., and Campón-Cerro, A.M. (2020). Tourists’ involvement and memorable food-based experiences as new determinants of behavioural intentions towards typical products. Current Issues in Tourism, 23(18), 2319–2332. https://doi.org/10.1080/13683500.2019.1631265
Dunman, T., and Mattila, A. (2005). The role of affective factors on perceived cruise vacation value. Tourism Management, 26(3), 311–323. https://doi.org/10.1016/j.tourman.2003.11.014
Farber, M.E., and Hall, T.E. (2007). Emotion and environment: Visitors’ extraordinary experiences along the Dalton Highway in Alaska. Journal of Leisure Research, 39(2), 248–270. https://doi.org/10.1080/00222216.2007.11950107
Hanna, P., Font, X., Scarles, C., Weeden, C., and Harrison, C. (2018). Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing Management, 9, 36–43. https://doi.org/10.1016/j.jdmm.2017.10.002
Holbrook, M.B. and Hirschman, E.C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132–140.
Hosany, S., Sthapit, E., and Björk, P. (2022). Memorable tourism experience: A review and research agenda. Psychology & Marketing, 39(8), 1467–1486. https://doi.org/10.1002/mar.21665
Howard, E.A., Tinsley, J.A.H., Tinsley, D.J., and Holt, M.S. (1993). Attributes of leisure and work experiences. Journal of Counseling Psychology, 40(4), 447455.
Icex (2024). Gobierno de España. Invest-in-Spain. Ministerio de Economía, Comercio y Empresa. Exceltur. 31 de enero de 2024. https://www.investinspain.org/content/icex-invest/es/noticias-main/2024/exceltur
Kastenholz, E., Peixeira, C., and Carneiro, M.J., (2020). Place attachment through sensory-rich, emotion-generating place experiences in rural tourism. Journal of Destination Marketing & Management, 17, 100455. https://doi.org/100455.10.1016/j.jdmm.2020.100455
Kim, J. H. (2009). Development of a scale to measure memorable tourism experiences. Submitted to the faculty of the University Graduate School. Degree of Doctor of Philosophy in Leisure Behavior. School of Health, Physical Education, and Recreation. Indiana University. October.
Kim J. H. (2010). Determining the factors affecting the memorable nature of travel experiences. Journal of Travel & Tourism Marketing. 27(8), 780–796. https://doi.org/10.1080/10548408.2010.526897
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007.
Kim, J. H. (2017). The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870, https://doi.org/10.1177/0047287517721369
Kim, J. H. (2022). Destination attributes affecting negative memory: scale development and validation. Journal of Travel Research. 61(2), 331–345. https://doi.org/10.1177/00472875209777
Kim, Y., Ribeiro, M.A., and Li, G. (2021). Tourism memory characteristics scale: development and validation. Journal of Travel Research. 61(6), 1–19. https://doi.org/10.1177/00472875211033355
Kim, J. H. and Ritchie, J.R.B. (2014). Cross-cultural validation of a memorable tourism experience scale (MTES). Journal of Travel Research, 53(3), 323–335. https://doi.org/10.1177/0047287513496468
Kim, J. H., Ritchie, J. R. B., and McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research. 51(1), 12–25. https://doi.org/10.1177/0047287510385467
Kirillova, K., Lehto, X., and Cai, L. (2017). What triggers transformative tourism experiences? Tourism Recreation Research. 42(4), 498–511. https://doi.org/10.1080/02508281.2017.1342349
Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality & Tourism, 7(1), 7–18. https://doi.org/10.1080/15022250701226014
Lee, H.M. and Smith, S.L.J. (2015). A Visitor Experience Scale: Historic Sites and Museums, Journal of China Tourism Research, 11(3), 255–277. https://doi.org/10.1080/19388160.2015.1083499
Malone, S., McKechnie, S., and Tynan, C. (2018). Tourists’ emotions as a resource for customer value creation, co creation, and destruction: A customer-grounded understanding. Journal of Travel Research, 57(7), 843–855. https://doi.org/10.1177/0047287517720118
Mathis, E.F., Kim, H.L., Uysal, M., Sirgy, J.M., and Prebensen, N.K. (2016). The effect of co-creation experience on outcome variable. Annals of Tourism Research, 57, 62–75. https://doi.org/10.1016/j.annals.2015.11.023
MINTUR (2024). Ministerio de Industria y turismo de España. Experiencias Turismo España. https://www.mintur.gob.es.
Moliner-Tena, M.Á., Monferrer-Tirado, D., Ferreres-Bonfill, J.B., and Rodríguez-Artola, R.M. (2021). Destination sustainability and memorable tourism experiences. Sustainability, 13(21), 11996. https://doi.org/10.3390/su132111996
Moral-Moral, M., Fernández-Alles, M.T., and Sánchez-Franco, M.J. (2019). Análisis del turismo rural y de la sostenibilidad en los alojamientos rurales. Espacios, 40(1), 3.
Nugraha, K.S.W., Suryaningsih, I.B., and Cahyanti, I.D. (2021). Destination quality, experience involvement and memorable tourism experience: is it relevant for rural tourism? Management and Marketing. Challenges for the Knowledge Society, 16(1), 69–85. https://doi.org/10.2478/mmcks-2021-0005
Obradovic, S., Stojanovic, V., Tesin, Al, Scerov, I., Pantelic, M., and Dolinaj, D. (2023). Memorable tourist experiences in national parks: Impacts on future intentions and environmentally responsible behavior. Sustainability, 15, 547. https://doi.org/10.3390/su15010547
PAET (2021). Plan Aragonés de Estrategia Turística 2021-2024. Aragón Turismo Sostenible. Gobierno de Aragón www.turismodearagon.com
Pine, J.B. and Gilmore, J.H. (1999). The experience economy: Work is theatre & every business a stage. Boston, MA: Harvard Business School Press.
Pizam, A. (2010). Creating memorable experiences. International Journal of Hospitality Management, 29(3), 343. https://doi.org/10.1016/j.ijhm.2010.04.003
Plumed, M., Gómez-Bruna, D., and Martín-Duque, C. (2018). Planificación turística, promoción y sostenibilidad ambiental: el caso de España. Retos, 8(15), 7–18. https://doi.org/10.17163/ret.n15.2018.01.
Rasoolimanesh, S.M., Seyfi, S., Hall, C.M., and Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, 100621. https://doi.org/10.1016/j.jdmm.2021.100621
Rosalina, P.D., Dupre, K., and Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
Ryan, C. (2002). The tourist experience: A new introduction (2nd ed.). Cassell.
Sanagustin, V., Lafita, T., and Moseñe, J.A. (2018). Social perception of rural tourism impact: A case study. Sustainability, 10(2), 339. https://doi.org/10.3390/su10020339.
Saxena, G. (2016). Marketing rural tourism: Experience and Enterprise. In Marketing Rural Tourism. Edward Elgar Publishing.
Seyfi, S., Hall, C.M., and Rasoolimanesh, S.M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341–357. https://doi.org/10.1080/1743873X.2019.1639717.
Shafiee, M.M., Foroudi, P., and Tabaeeian, R.A. (2021). Memorable experience, tourist-destination identification and destination love. International Journal of Tourism Cities, 7(3), 799–817. https://doi.org/10.1108/IJTC-09-2020-0176.
Stamboulis, Y. and Skayannis, P. (2003). Innovation strategies and technology for experience-based tourism. Tourism Management, 24(1), 35–43. https://doi.org/10.1016/S0261-5177(02)00047-X.
Sthapit, E., Björk, P., and Coudounaris, D.N. (2022). Memorable nature-based tourism experience, place attachment, and tourists’ environmentally responsible behavior. Journal of Ecotourism. 22(4), 542–565. https://doi.org/10.1080/14724049.2022.2091581
Trinanda, O., Sari, A. Y., Cerya, E., and Riski, T.R. (2021). Predicting place attachment through selfie tourism, memorable tourism experience and hedonic well-being. International Journal of Tourism Cities, 8(2), 412–423. https://doi.org/10.1108/IJTC-09-2020-0188.
Tsai, C.H., Wu, T.C., Wall, G., and Linliu, S.C. (2016). Perceptions of tourism impacts and community resilience to natural disasters. Tourism Geographies, 18(2), 152–173. https://doi.org/10.1080/14616688.2016.1149875.
Vada, S., Prentice, C., and Hsiao, A. (2019). The influence of tourism experience and well-being on place attachment. Journal of Retailing and Consumer Services, 47, 322–330. https://doi.org/10.1016/j.jretconser.2018.12.007
Vinzón, L. (2014). Desarrollo del turismo rural integrado desde la perspectiva de los residentes. Doctoral dissertation, University of Zaragoza. (Repositorio Zaguan biblioteca.unizar.es).
Wei, C., Zhao, W., Zhang, C. and Huang, K. (2019). Psychological factors affecting memorable tourism experiences. Asia Pacific Journal of Tourism Research, 24(7), 619–632. https://doi.org/10.1080/10941665.2019.1611611.
Wijijayanti, T., Agustina, Y., Winarno, A., Istanti, L.N., and Dharma, B.A. (2020). Rural tourism: A local economic development. Australasian Accounting, Business and Finance Journal, 14(1), 5–13. https://doi.org/10.14453/aabfj.v14i1.2
Wilson, E., and Harris, C. (2006). Meaningful travel: Women, independent travel and the search for self and meaning. Tourism: An International Interdisciplinary Journal, 54(2), 161–172.
Wong, J.W.C., and Lai, I.K.W. (2021). Gaming and non-gaming memorable tourism experiences: How do they influence young and mature tourists’ behavioural intentions? Journal of Destination Marketing & Management, 21, 100642. https://doi.org/10.1016/j.jdmm.2021.100642.
Ye, B.H., Ye, H. and Law, R. (2020). Systematic review of smart tourism research. Sustainability, 12(8), 3401. https://doi.org/10.3390/su12083401.
Zhang, H., Wu, Y., and Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8, 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004.
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2024 MERCEDES MARZO-NAVARRO, Carmen Berné-Manero, Marta Pedraja-Iglesias
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
- Los autores/as conservarán sus derechos de autor y garantizarán a la revista el derecho de primera publicación de su obra, el cuál estará simultáneamente sujeto a la Licencia de reconocimiento de Creative Commons que permite a terceros compartir la obra siempre que se indique su autor y su primera publicación esta revista.
- Los autores/as podrán adoptar otros acuerdos de licencia no exclusiva de distribución de la versión de la obra publicada (p. ej.: depositarla en un archivo telemático institucional o publicarla en un volumen monográfico) siempre que se indique la publicación inicial en esta revista.
- Se permite y recomienda a los autores/as difundir su obra a través de Internet (p. ej.: en archivos telemáticos institucionales o en su página web) antes y durante el proceso de envío, lo cual puede producir intercambios interesantes y aumentar las citas de la obra publicada. (Véase El efecto del acceso abierto).
La Revista de Estudios Empresariales. Segunda Época, utiliza PKP Preservation Network (PN).
