The main reasons for the adoption of corporate social responsibility in hotels establishments

Authors

  • Beatriz Palacios Florencio Universidad Pablo de Olavide
  • Isabel María Rosa Díaz Universidad de Sevilla
  • Mario Castellanos Verdugo Universidad de Sevilla

Abstract

Today's society demands that organizations and companies recognize their ability to cause serious negative environmental impacts in their slopes social, natural and economic. This paper analyzes the organizational culture change of managers of hotel that establishments meet the requirements of the Corporate Social Responsibility (CSR). Factor Analysis provides the statistical methodology to adequately extract the main motives and reasons for the adoption of CSR in the hotels. The study derives the importance of investing in CR activities to increase the probability that a customer service experience becomes a positive result.

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Published

2016-12-26

Issue

No. 2 (2016): Número 2/2016, Época 2

Section

SPECIAL SECTION

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How to Cite

Palacios Florencio, B., Rosa Díaz, I. M., & Castellanos Verdugo, M. (2016). The main reasons for the adoption of corporate social responsibility in hotels establishments. Revista De Estudios Empresariales. Second Era, 2. https://revistaselectronicas.ujaen.es/index.php/REE/article/view/2997