Review of the main investigations on corporate social responsibility and reputation
Keywords:
Social Responsibility, Reputation, Business, EthicAbstract
The actions of companies, as economic agents integrated into a community, influence the well-being of society. That is why, in addition to carrying out its productive activity, it must be socially responsible. It has been shown that the actions of Corporate Social Responsibility (hereinafter CSR) are essential in building the reputation of companies. In the last decades, we have seen an increase in the interest of the scientific and professional community to determine the influence of CSR and Reputation in different areas of the company. This research shows the main researchers, magazines and articles on these matters. Thus, Web of Science has been used as the main source of information to download the citations reports, and we have performed an analysis of the trend of scientific production, citations, magazines, authorships and lines of research. Among the main conclusions, it stands out that the topic CSR and Reputation is of growing interest and still in a phase of expansion. There are specialized magazines on CSR and Reputation, but most of them use only sources from English speaking countries (UK and USA) and published in English. European and especially Spanish authors (University of Cantabria and Salamanca) occupy a position of relevance in the matter. The main lines of research indicate that sincere CSR is a key element in building Reputation; likewise, it attracts and retains talent. Finally, the importance of marketing actions aimed at informing stakeholders about CSR is highlighted.
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