El efecto del banco en la adquisición de capacidad y conocimiento digital en el desempeño y la percepción del nativo digital sobre la banca móvil
DOI:
https://doi.org/10.17561/ree.n2.2022.6737Keywords:
capacidad digital, adquisición de conocimiento, desempeño financiero, nativos digitales P.M.B., desempeño en innovaciónAbstract
El objetivo de este estudio es analizar los efectos de la adquisición de competencias y
conocimientos digitales en el rendimiento y las percepciones de los nativos digitales sobre la
banca móvil como consecuencia del aumento del uso de aplicaciones bancarias móviles con la
difusión de Internet. Se realizó una encuesta a 337 técnicos administrativos que actúan en las
direcciones generales de los bandos, cuyos datos fueron analizados con el programa SmartPLS
3.3.3. Entre los resultados destaca que la capacidad digital y la adquisición de conocimientos
tienen efectos positivos tanto en los resultados como en las percepciones de los nativos
digitales sobre la banca móvil. Las hipótesis apoyan que los bancos deben dar importancia
a la digitalización y a la información. La investigación abarca un sector específico dentro de un ámbito determinado, ya que los datos se obtuvieron del personal experto que trabaja en las
direcciones generales de los bancos de Estambul. Los resultados también podrían aplicarse para
analizar el rendimiento efectivo de otras empresas que prestan servicios a través de aplicaciones
móviles.
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