ORGANIZATIONAL COMMITMENT: A PERSONAL AND BUSINESS VALUE IN THE INTERNAL MARKETING
Abstract
Organizational commitment has been extensively studied and has a great importance for companies. In this research an analysis of relevant scientific literature has been done in order to answer the question: what is commitment and what kind of commitment exists? Tridimensional model of commitment is shown and a groundbreaking example of the relation of this model with ethical aristothelical tradition. Theory of value has also been analyzed.
To answer the question what factors contribute most to compromise?, the results of an empirical research on Spanish hotel sector are shown, within the scope of internal marketing. This research concludes that factors with greater correlation with commitment are: internal communication, management concern, training and family work balance.
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