Corporate digital platform: How can we boost employee happiness?
DOI:
https://doi.org/10.17561/ree.n2.2025.9446Palabras clave:
formal internal communication, informal internal communication, corporate social networks, happiness at work, internal corporate social responsibilityResumen
The management of internal communication in companies is increasingly important as an internal marketing tool. However, despite its implementation in many workplaces, knowledge of its impact on employees and the company is still insufficient. Through this research, we aim to advance this line of study by contrasting a model that analyses the effect of formal and informal internal communication, through corporate digital platforms (corporate social networks-CSN), on the perception of internal corporate social responsibility (ICSR) and level of happiness at work. All this is in the context of companies in the service sector that use CSN to improve internal communication between organisation members. From a sample of 242 employees from two different subsectors, health and logistics, empirical evidence has been obtained that formal internal communication boosts employees' perception of ICSR actions, as well as happiness in the workplace. On the contrary, informal internal communication explains these links differently. In this way, the study highlights that formal internal communication is a way to achieve better working environments in the business world.
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