Sports Shoe for Everyday Activities: The Transformation in Consumption Patterns of Sports Fashion in The Late Nineteenth and Early Twentieth Centuries

Resumo

The present research is devoted to studying the specifics of sports fashion from the 19th century to the 20th century. Also, it considers the influences on the cultural image for everyday shoes. This paper considers how shoes are designed for sports, but they have been included in daily wear. The evidence is provided that sport's activity has generated insufficient demand, answering to the growing motivations. Reciprocally, manufacturers have promoted sports fashion and casual clothing to create new consumers for an increased production stream. The approaches employed for the basis of the research methodology are included as: theoretical, multifactorial, and systematic-historical. Also, there are used chronological and comparative approaches for analyzing the problems. Thus, the authors suggest that the producers used new stimulation methods, and they attracted the rhetoric of technological novelty as a means of applying the general interest of innovation by advertising. In this regard, further confirmation is that the cultural acceptability parameters for clothing were redefined at the beginning of the twentieth century so that they started to introduce a practical and liberated sporty look in everyday footwear.