Motivations for actions of csr in resorts in Brasil

Abstract

The purpose of the article is to present a theoretical essay about the motivations that drive a resort the achievements actions of corporate social responsibility, based on environment variables, stakeholders and dimensions of sustainability. This theoretical essay is the result of bibliographic research in journals and bibliographies on resorts and corporate social responsibility, especially regarding their respective motivations. To systematize this test was created and used the Corporate Social Responsibility Analysis Matrix (MARSE) integrating the variables analyzed in this study. The theoretical results are taken by reference motivations already systematized, however they behave in a unique way in this study by the tourism product uniqueness resorts and the extent of social relations that they have towards their respective stakeholders. Both MARSE created for this study, as the conclusions serve as a reference for future specific and empirical studies on CSR motivations resorts. The MARSE can be considered as a unique way to carry out analyzes in the CSR area, it enables the systematic.