Diagnóstico del voluntariado corporativo en la empresa española
Abstract
Tras detectar el incipiente grado de desarrollo del voluntariado corporativo en los países de nuestro entorno, este trabajo refleja el creciente interés que esta práctica comienza a despertar también en nuestro país. Una vez presentada la noción y los fundamentos del voluntariado corporativo, hacemos especial hincapié en su capacidad para vincular a la empresa con sus agentes de interés así como en su condición fundamentalmente estratégica. La encuesta de diagnóstico realizada nos permite perfilar las percepciones de los directivos españoles en cuanto a los beneficios potenciales del voluntariado corporativo y sus costes. El artículo concluye con recomendaciones para su implantación y gestión.
ABSTRACT
After detecting the incipient stage of development of corporate volunteering in the countries of our environment, this work reflects the growing interest that this practice is beginning to offer also in our country. Once the notion and the basics of corporate volunteering are presented, we make a special emphasis on its ability to bind the company with its agents of interest, mainly in its strategic capacity and not philanthropic. The diagnostic survey carried out allows us to shape the perceptions of Spanish managers regarding the potential benefits and costs of corporate volunteering. The paper concludes with recommendations for its implementation and management.
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