ETHICS AS A TRUST AND GROWTH GENERATOR IN CRISIS TIMES FOR SMES IN THE MADRID ICT SECTOR

Abstract

Spanish SMEs production systems have been mostly based on rigid management models that have a little relationship with employee´s moral values, because the feeling that these aspects had no influence or direct contribution into productivity results.

In crisis times, not only in the economical aspect but also in terms of moral weakness values, such as the one that Spain is living, it is demanded by Groups of Interest (society, customers, workforce…) substantial changes in the way that companies operate, giving special attention to ethic and morality in terms of decision making.

A good performance in business activity basing its decisions on strong moral principles, is not only compatible, but also through this ethical-productivity binomial could be generated a trust atmosphere that becomes an invaluable asset for the company.

The application of a proper business culture that prioritizes ethical and moral behavior of their workforce, can help to the achievement of significant economic results, specially in the business network made up by SMEs (Small and Medium Enterprises) in the Information Technologies and Communication Technologies sector (ICT) of strategic value for a economic country development.