An exploratory analysis of loyalty and the main concepts related in tourism: the case Ixtapa-Zihuatanejo
Abstract
ABSTRACT
This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the study is that faithfulness to American tourists as Ixtapa-Zihuatanejo beach destination can be considered as a low level and that the variables: Quality of service, perceived value, and satisfaction overall picture shows a positive relationship with attitudinal loyalty.
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Published
2014-07-05
Issue
Section
TRIBUNE
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How to Cite
Solís Radilla (Universidad Autónoma de Guerrero, México), M. M., Hernández Lobato (Universidad Autónoma de Guerrero, México), L., Moliner Tena (Universidad Jaume I de Castellón), M. Ángel, & Sánchez García (Universidad Jaume I de Castellón), J. (2014). An exploratory analysis of loyalty and the main concepts related in tourism: the case Ixtapa-Zihuatanejo. Revista De Estudios Empresariales. Second Era, 1. https://revistaselectronicas.ujaen.es/index.php/REE/article/view/911
