Video-creation as a representation of fractalized identity
DOI:
https://doi.org/10.17561/rtc.25.8520Keywords:
Video-creation, appropriationism, fragmentation of female identity, social critique, social structureAbstract
This article deals with the analysis of the video-creation "Fractalidad desfragmentada" (Fractality defragmented) made from the conceptualisation and experimentation of new narrative languages in the form of an audiovisual collage. The approach to the subject is based on the different problems based on the construction of female identity influenced by the prevailing culture and approached from a creative critical paradigm. To this end, an investigation based on artistic practice itself is proposed as the basis for the construction of our knowledge.
The treatment of the project has a double semiotic perspective constructed from metaphors and other rhetorical resources in order to demonstrate the influence of social structures in the construction of identity. As Jose Luis Brea (2007) mentions, the eyes do not perceive everything that is in an image, although it reaches our brain unconsciously. Therefore, on the one hand, the symbolic parallelism is conceived from a perspective that is not evident, as occurs with the development of the creative process itself and the technical elaboration of any artistic work, where the structure of the montage and the use of the appropriation of images, without being visible, supports and conceptually bases the second significant approach to the thematic content.
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