The improvement of the business factor as a competitiveness strategy of a municipality: the case of Osuna
Keywords:
Rasch model, business strategy, municipality, potentiality factors, territorial devolupmentAbstract
The general objective of the study is to design a generic analytical framework or framework for the planning and execution of business strategies based on empirical research using the Rasch model. On the other hand, the specific objective of the analysis is to determine and compare the hierarchical position of the companies of a municipality in relation to the latent variable economic strength, as well as the most relevant potential factors of the same, all focused on fostering and promoting the economic development of the considered municipality.
By obtaining which items are those that most affect the economic strength of the business fabric, these companies can achieve greater progress adapting their strategic actions. Among the options, some strategies will have a higher impact and others lower, all depending on the company in question.
Through this analytical apparatus one could analyze the hierarchy and evolution of the companies of any territory in any selected reference scenario, their possibilities of improvement in relation to those in the first positions, as well as the main measures or facilitating factors of such progress. Therefore, this approach can be a very interesting tool to improve the effectiveness and efficiency in the design of business strategies with the consequent effect on competitiveness and economic development for the area under consideration.
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