Special Section 2027/01: Happiness Management, Corporate Social Responsibility, and Social Marketing: Are They Present in the Strategic Management of Business Models in the Era of the Great Resignation?
2026-01-19
Guest Editors:
Rafael Ravina-Ripoll, University of Cádiz (Spain)
Esthela Galván-Vela, CETYS University (Mexico)
Mario Alberto Salazar-Altamirano, AutonomousUniversity of Tamaulipas (Mexico)
Topics:
The topics discussed in this Special Issue include, but are not limited to, the following:
- Conceptualisation of Happiness Management in the era of the Great Resignation: theoretical evolution, practical applications, and its impact on business sustainability.
- Social Marketing and Happiness Management: the role of social impact marketing strategies in organisational well-being.
- Corporate Social Responsibility (CSR) and healthy organisations: how CSR contributes to building sustainable and happy workplaces.
- Happiness Management and corporate governance: leadership models that promote well-being and talent retention.
- Human resources policy and talent retention in the Great Resignation: innovative strategies for attracting and maintaining employee commitment.
- Corporate well-being and sustainable productivity: the impact of happiness on organisational performance and business competitiveness.
- Workplace flexibility and remote work: opportunities and challenges in balancing personal and professional life in the post-pandemic era.
- Positive and humanistic leadership: its influence on organisational culture, employee motivation, and a sense of belonging.
- Diversity, equity, and inclusion (DEI) management and its relationship with organisational happiness: strategies for building more equitable and sustainable businesses.
- Artificial Intelligence and organisational happiness: the impact of AI on talent management, personalisation of workplace well-being, and strategic decision-making in companies.
Keywords:
Happiness Management, Corporate Social Responsibility (CSR), Great Resignation, Social Marketing
Languages:
Manuscripts may be submitted in English or Spanish.
Proposed Timeline:
- Manuscript submission deadline: Until 30 September 2026.
- Expected publication date: January 2027.
