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ACEPTAR | Más información

No. 2 (2020): Número 2/2020, Época 2

Published: 2020-12-22

EDITORIAL

Editorial

Juan Carlos Rodriguez Cohard, Lucía Porcu

1-6
- PDF (Spanish)

SPECIAL SECTION

Communications at a crossroads: what place for integrated marketing communications in a post-Covid-19 landscape?

Philip Kitchen, Dr.

7-17
- PDF
Integrated marketing communications. The Coca-Cola Spain IMC model

Francisco Suay

18-31
- PDF
Analyzing the relationship between integrated marketing communication and customer satisfaction. Insights from the case of Mcdonald’s.

Asma Ahmed Laroussi

32-52
- PDF (Spanish)
Integrated marketing communication (IMC) in higher education (HE) in pandemic times

Janire Gordon Isasi, Lorea Narvaiza Cantin, Juan José Gibaja Martíns

53-69
- PDF (Spanish)

TRIBUNE

Sustainable endogenous development of inter-border regions. The region of la Guajira-Colombia and the municipality of la Guajira-Venezuela

Rafael Espinoza

70-93
- PDF (Spanish)
¿Cómo contabilizar el impacto ambiental de las empresas? El caso de las emisiones de gases de efecto invernadero

Silvia Ayuso Siart

94-111
- PDF (Spanish)
Fintech revolution in payment methods: Current situation and perspectives

Gloria M. Soto Pacheco, María Teresa Botía Martínez

112-133
- PDF (Spanish)
Organizational, economic and social advantages, derived from the application of subrogation of personnel in the private security sector in Spain

Santiago Ávila Vila, Ana Belen Campuzano Laguillo, Marcelo Pascual Faura

134-152
- PDF (Spanish)
The evolution of the export marketing strategy concept and its application to the home decoration sector in Spain

Fernando González-Ferriz, Javier Sánchez-García, Fernando J. Garrigos-Simon

153-174
- PDF (Spanish)

BOOK REVIEWS

Globalización y desarrollo de los territorios

José A. Camacho Ballesta

175-176
- PDF (Spanish)
Amazon: How the world’s most relentless retailer will continue to revolutionize commerce

Patricia Vargas Portillo

177-179
- PDF (Spanish)